Marketing Strategy by Mercedes-Benz Assignment Example | Topics and Well Written Essays - 3750 words

Marketing Strategy by Mercedes-Benz - Assignment Example It is evidently clear from the discussion that Mercedes-Benz is a famous German Brand of automobiles, created by the merger between Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie. in 1926. This event marked the birth of a new car brand to hold on to the tradition of the two oldest car manufacturers in the world and also to ensure a successful future for both the companies. The trademark of Mercedes-Benz represents the value of innovation, quality, awareness of tradition and performance. The enterprise is headquartered in Stuttgart, Germany. The enterprise focuses on the manufacturing of luxury vehicles, trucks, passenger vehicles, and buses. The Mercedes-AMG has been awarded the ‘Engine of the Year Awards 2015† which demonstrates the company’s expertise in the development and production of high-performance engines. Mercedes-Benz won at the â€Å"World Car Awards† awards in 2015 for three consecutive times whereas the Mercedes-Benz C-Class won the â€Å"W orld Car of the Year 2015 Award†. This represents the tremendous popularity of the brand among its consumers. The government of Germany highly stable which facilitates the business environment of the nation. Germany’s recent coalition government is in the process of altering the successful reforms in well-meaning labor market measures, but this may affect the future investment in the German automobile sector. It is a high wage country with respect to the automobile industry. The government’s energy policy also affects the other industries which act as suppliers to the automobile industry such as the metal industry. The government also needs to design a sound educational policy as Germany is dependent on its human capital due to the lack of natural resources. However, the German government also takes steps to boost the automobile industry such as providing financial assistance including measures like loan guarantees and tax reliefs.

Comparison and constrast of the crime control model and the due Research Paper

Comparison and constrast of the crime control model and the due process model - Research Paper Example in their beliefs about criminal justice, the proponents of both sides must work together within the established criminal justice system, following laws and the legal process and procedures of the United States. The two models of criminal justice serve no legal purpose other than to give names and definitions to the most common perspectives towards criminal justice. The models serve as a way to talk about criminal justice and can serve as an aid to determine how a person might approach a criminal justice issue based on which theory they subscribe to. The two models can also compare to political viewpoints in terms of being considered either conservative or liberal. The crime control model is considered conservative in nature while the due process model is more liberal (Perron). Those believing that criminals should be treated as such and that there should be aggressive measure taken towards crime, are most often proponents of the crime control model, while those who feel people should not be beleaguered, that there are processes in place that should be followed and that law enforcement agencies are not the be all and end all of the criminal justice system are typically followers of the due process model. According to U.S. Legal Definitions, the crime control model, â€Å"refers to a theory of criminal justice which places emphasis on reducing the crime in society through increased police and prosecutorial powers†. This model is based on the notion that police, detectives and forensic workers are at the forefront of the criminal justice system and that their findings are almost always valid and reliable. Alleged offenders are considered to be guilty because those working in the criminal justice system have already conducted the research necessary to arrest the correct person (http://www.sociologyindex.com/crime_control_model.htm). The crime control theory focuses on keeping the public safe. Protecting the rights of individuals is less important than keeping